Koh Gen Do WAY
About the Koh Gen Do Brand
Brand Concept
Make bare skin the star of the show.
Inheriting the aspirations of the time when the company was founded in 1986,
We continue to pursue the uniqueness of our products,
We protect the skin of each customer and nurture the beauty of their skin together with them,
and nurture the beauty of skin together with our customers.
Kangwon-do aims to be a 100-year company
The path that Kohara Dou, a company that aims to be around for 100 years
and our basic stance.
From the dressing room to the world
In 1987, skincare products were born. Gentleness and functionality spread from the dressing room, and they continue to be the choice of beauty professionals around the world.
Safe and Reliable Quality
As professionals in the field of skin care,
We develop our products by carefully selecting raw materials with pride and responsibility.
In consideration of the global environment, we do not test our products on animals in the manufacturing process.
人を想像し、美を想像する
It is our pleasure to make all of our customers feel happy and satisfied with their beauty,
It is our pleasure.
Company History
Since its birth in 1986, we have stoically pursued “genuine beauty” based on the philosophy that “women are the leading actresses of their own lives.
We have stoically pursued “real beauty”.
Koh Gen Do founded
1986
While many cosmetics = a burden on the skin, the company started developing cosmetics that are thoroughly gentle on the skin.
Industry's First “High-Definition
Foundation” announced
1989
When a makeup artist who felt the limitations of conventional foundations for filming was consulted during a high-definition test broadcast, which clearly shows the skin down to the pores and irregularities, we were the first to respond to the high-definition broadcast and begin development. The foundation, which was developed based on the concept of skincare, was released and quickly became popular by word-of-mouth among actresses and makeup artists, who were surprised to hear that it had changed the makeup for high-definition broadcasting.
At the request of the actress, the salon's private space was converted into an esthetic salon. A full-fledged salon where esthetic treatments can be performed was established.
Expanding into Hollywood!
On screens around the world!
2007
The brand made its first appearance at the “IMATS” makeup show held in LA. The skin-friendly, high-quality high-definition makeup overturned the concept of “High Definition Make up” in the Hollywood industry and quickly gained attention and was adopted in numerous Hollywood movies.
Continuing to support the beauty of images,
500 films in Japan and abroad
Cosmetics Tie-Ups
2017
Word of Koh Gen Do spread to the world of film, and the brand was adopted in 500 films with the support of actresses, makeup artists, and directors. Today, Koh Gen Do has become a cosmetic brand that supports the visual beauty essential to movies.
1987
Koh Gen Do Salon Opens in Azabu Juban, Tokyo
At a time when the emphasis in cosmetics was on color, fragrance, and other glamorous features, the company pioneered “Oriental Natural Skin Care,” a line of natural cosmetics that eliminated fragrance, synthetic dyes, and petroleum-based mineral oil. Actresses suffering from skin problems due to the harsh filming environment praised the product, and it quickly became a hot topic.
1996
First cosmetics tie-up film “Private Investigator Hama Mike Series Vol. 3 ‘Trap the Trap’” released
2008
SPA series containing hot spring water and six kinds of herbal extracts is born. Oil- and alcohol-free “Cleansing Water” became an explosive hit.
The first liquid foundation, Aqua Foundation (5 colors), was launched. It became the talk of the town as the next-generation high-definition foundation.
2024
Cosmetic Cooperation is currently over 1,400 works* in Japan and abroad!
We continue to support the field of skin care as part of our cultural support, and we are pursuing the “natural beauty of skin” for many women living today in the video industry.
*As of the end of February 2025 (including unreleased films)
Films
The quality of the product is low impact on the skin and maintains a beautiful finish for a long time in any environment,
Koh Gen Do cosmetics are used in more than 1,400 films, TV dramas, and stage productions in Japan and abroad,
Koh Gen Do cosmetics have been used in over 1,400 movies, TV dramas, and stage productions* in Japan and abroad.
※2025年2月末現在 （未公開作品含む）
I use Koh Gen Do Moisture Foundation.
I use Kangendo Moisture Foundation.
Action Legend Michelle Yeoh's Secrets of Success BY Timothy Harrison / British Vogue
Michelle Yeoh
Hollywood Actress
The film “Everything Everywhere All at Once” won over 400 awards and nominations, including seven Academy Awards. For this film, she became the first Asian to win an Academy Award for Best Actress.
Gangwon-do is a staple in my life. The Aqua Foundation as well as the Moisture Foundation are beautiful, natural, and truly look like skin. The cleansing water easily and gently removes makeup at the end of the day or when changing makeup.
Michelle Chang, Makeup Artist Head of Makeup Department, Everything Everywhere All at Once
Everything Everywhere All at Once
Comfortable to use.
Above all, it gives actors peace of mind when they see Koh Gen Do products
actors can feel at ease when they see Koh Gen Do products lined up in front of their makeup.
Mutsuki Sakai
hair and makeup artist
万引き家族／蜜蜂と遠来／浅田家／すばらしき世界／ある男／怪物 などの多くの作品を手掛ける。
aqua foundation
「 皮膚感を残したまま、ナチュラルな艶のある肌づくりができるところ。
必要なところには、重ねて塗ることもできるので、とても使いやすいです。」
Oriental Plants Fermentation Lotion-60 (Lotion)
“The speed at which it penetrates the skin* is fast, and the feeling of being well absorbed is pleasant.”
*To stratum corneum
T3 Premium Oil
It is an indispensable item when dryness is a concern. Even though it is an oil, it is hardly sticky and can be used in various ways depending on the condition of the skin.”
怪物©
2023年6月2日（金）公開
Rabbit, Running the Waves.
Opening Saturday, June 17, 2023
Red Shoes©.
Friday, February 24, 2023
Ripples©.
Friday, May 26, 2023
Yudo©.
Published on Thursday, February 23, 2023
A hot heartache
Morning Comes
Theater
Shadow back
A man.
At the end of the matinee
How to find the best life
Parallel World Love Story
The best way to find the best life
Parallel World Love Story
Shoplifting Family
Vision
Tonight at the Romance Theater
Sparks
Hibana
When Will You Come Again?
Reminiscence
The Empire of the Gods
The Wrath
Fufugen na past
Hoshigaoka Wonderland
Shell Collector
Saraba: The Dowager Cop
Actor Takuji Kameoka
Hana-chan's Miso soup
Rain Tree Country
The Glory of the Explorers
Library War
THE LAST MISSION
The Margin of Sin
Japan's Longest Day
An
The Last White of Sin
Poison belly in the brain
Birigyaru
The curtain rises.
WE`RE ALL SONGS IN OUR WEEP TALK
Mending Man
Late Night Diner
God is in Bali
Ichiban Aitai Hito
The first person I want to meet
In the Hero
Haru wo sagatte
My man
A bolt from the blue
Thermae Romae II
The Murder of Princess Shirayuki
Team Batista Final
Portrait of Cerberus
God's Chart 2
Small House
Don't be destroyed
Recipe for 49 days
Bashama-san and Big Mouth
Bashama-san and Big Mouse
Oshin
The Girl in the Sunshine
End of summer
Boy H
The Miracle Apple
The Detective is in the Bar 2
Library War
Chugakusei Maruyama
The Ship is Knitted
Strawberry Night
Suzuki Sensei
The Canaries of the North
The Canaries of the North
Nobo no Shiro
Yumeuru Futari
Dear
BRAVE HEARTS Umizaru
Space Brothers
Thermae Romae
Ichimei
Tsure is suffering from depression.
The detective is in the bar.
Kaike
The Express Before Wedlock
The White Night
Norwegian Wood
The film “Kimi ni Todoke” (Deliverance for you)
■ THE LAST MESSAGE 海猿
■ 君が踊る、夏
■ 孤高のメス
■ 座頭市 THE LAST
■ 時をかける少女
■ 人間失格
■ 食堂かたつむり
■ サラリーマン金太郎 2
■ ゼロの焦点
■ 沈まぬ太陽
■ ヴィヨンの妻 ～桜桃とタンポポ～
■ カムイ外伝
■ 劔岳 点の記
■ ガマの油
■ 黒革の手帖
■ 愛のむきだし
■ 泣きたいときのクスリ
■ ホームレス中学生
■ グーグーだって猫である
■ クッキングパパ
■ ぐるりのこと。
■ クローズド・ノート
■ 東京タワー
～オカンとボクと、時々、オトン～
■ 愛の流刑地
■ LIMIT OF LOVE 海猿
■ かもめ食堂
■ まだまだあぶない刑事
■ 亀は意外と速く泳ぐ
■ 北の零年
■ 海猿 ウミザル
■ 下妻物語
■ 娘の結婚
■ 黒い十人の女
■ ホタル
■ 新・仁義なき戦い
■ オサムの朝
■ 私立探偵 濱マイクシリーズ
■ 第三弾｢罠 THE TRAP｣
■ Ocean's8
■ Jungle Cruise
■ Ghost in the Shell
■ Venom
■ 13 Reasons Why
■ A Wrinkle in Time
■ Black Panther
■ Avengers: Infinity War
■ Running Wild
■ Red Sparrow
■ Alita: Battle Angel
■ GIRLBOSS
■ Guardians of the Galaxy Vol.2
■ Fifty Shades Darker
■ Once upon a time
■ X-Men: Apocalypse
■ DEEPWATER HORIZON
■ GOLD
■ The Intervention
■ Keeping up with the Joneses
■ Mother's Day
■ Vacation
■ Insurgent
■ Agent X
■ Dear Eleanor
■ Meadowland
■ Still Alice
■ The Intern
■ Black Mass
■ Sin City: A Dame to Kill For
■ Dallas Buyers Club
■ American Hustle
■ The Bling Ring
■ 12 Years A Slave
■ Valentine's Day
■ Green Lantern
■ The Tourist
■ Sex and the City 2
■ GLEE
■ Avatar
他多数
Policy
Consistently unchanged since the company's founding,
Kangwon Province's product manufacturing standards are adhered to.
Koh Gen Do has been caring for the skin of actors in movies and on stage,
As a professional skin care company, we have established five standards to ensure that our products are delivered with pride and responsibility.
Koh Gen Do Product Creation
Five Standards
］
-
1. No fragrance, synthetic dyes, or petroleum-based mineral oil
2. Carefully selected natural plant extracts and bio ingredients are used for skin-friendliness.
3. Focus on technologies that provide a sense of touch and feel, and employ them in product development.
4. Consider the global environment.
Aim to create products that can be used by all people regardless of skin type, gender, age, or national borders.
It is also an important promise to our customers that we do not conduct animal testing in the manufacturing process of our products.