Koh Gen Do WAY
About the Koh Gen Do Brand
Brand Concept
Make bare skin the star of the show.
Inheriting the aspirations of the time when the company was founded in 1986,
We continue to pursue the uniqueness of our products,
We protect the skin of each customer and nurture the beauty of their skin together with them,
and nurture the beauty of skin together with our customers.
Kangwon-do aims to be a 100-year company
The path that Kohara Dou, a company that aims to be around for 100 years
and our basic stance.
From the dressing room to the world
In 1987, skincare products were born. Gentleness and functionality spread from the dressing room, and they continue to be the choice of beauty professionals around the world.
Safe and Reliable Quality
As professionals in the field of skin care,
We develop our products by carefully selecting raw materials with pride and responsibility.
In consideration of the global environment, we do not test our products on animals in the manufacturing process.
人を想像し、美を想像する
It is our pleasure to make all of our customers feel happy and satisfied with their beauty,
It is our pleasure.
Company History
Since its birth in 1986, we have stoically pursued “genuine beauty” based on the philosophy that “women are the leading actresses of their own lives.
We have stoically pursued “real beauty”.
Koh Gen Do founded
1986
While many cosmetics = a burden on the skin, the company started developing cosmetics that are thoroughly gentle on the skin.
Industry's First “High-Definition
Foundation” announced
1989
When a makeup artist who felt the limitations of conventional foundations for filming was consulted during a high-definition test broadcast, which clearly shows the skin down to the pores and irregularities, we were the first to respond to the high-definition broadcast and begin development. The foundation, which was developed based on the concept of skincare, was released and quickly became popular by word-of-mouth among actresses and makeup artists, who were surprised to hear that it had changed the makeup for high-definition broadcasting.
At the request of the actress, the salon's private space was converted into an esthetic salon. A full-fledged salon where esthetic treatments can be performed was established.
Expanding into Hollywood!
On screens around the world!
2007
The brand made its first appearance at the “IMATS” makeup show held in LA. The skin-friendly, high-quality high-definition makeup overturned the concept of “High Definition Make up” in the Hollywood industry and quickly gained attention and was adopted in numerous Hollywood movies.
Continuing to support the beauty of images,
500 films in Japan and abroad
Cosmetics Tie-Ups
2017
Word of Koh Gen Do spread to the world of film, and the brand was adopted in 500 films with the support of actresses, makeup artists, and directors. Today, Koh Gen Do has become a cosmetic brand that supports the visual beauty essential to movies.
1987
Koh Gen Do Salon Opens in Azabu Juban, Tokyo
At a time when the emphasis in cosmetics was on color, fragrance, and other glamorous features, the company pioneered “Oriental Natural Skin Care,” a line of natural cosmetics that eliminated fragrance, synthetic dyes, and petroleum-based mineral oil. Actresses suffering from skin problems due to the harsh filming environment praised the product, and it quickly became a hot topic.
1996
First cosmetics tie-up film “Private Investigator Hama Mike Series Vol. 3 ‘Trap the Trap’” released
2008
SPA series containing hot spring water and six kinds of herbal extracts is born. Oil- and alcohol-free “Cleansing Water” became an explosive hit.
The first liquid foundation, Aqua Foundation (5 colors), was launched. It became the talk of the town as the next-generation high-definition foundation.
2024
Cosmetic Cooperation is currently over 1,400 works* in Japan and abroad!
We continue to support the field of skin care as part of our cultural support, and we are pursuing the “natural beauty of skin” for many women living today in the video industry.
*As of the end of February 2025 (including unreleased films)
Films
The quality of the product is low impact on the skin and maintains a beautiful finish for a long time in any environment,
Koh Gen Do cosmetics are used in more than 1,400 films, TV dramas, and stage productions in Japan and abroad,
Koh Gen Do cosmetics have been used in over 1,400 movies, TV dramas, and stage productions* in Japan and abroad.
＊2026年3月末現在 （未公開作品含む）
Policy
Consistently unchanged since the company's founding,
Kangwon Province's product manufacturing standards are adhered to.
Koh Gen Do has been caring for the skin of actors in movies and on stage,
As a professional skin care company, we have established five standards to ensure that our products are delivered with pride and responsibility.
Koh Gen Do Product Creation
Five Standards
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1. No fragrance, synthetic dyes, or petroleum-based mineral oil
2. Carefully selected natural plant extracts and bio ingredients are used for skin-friendliness.
3. Focus on technologies that provide a sense of touch and feel, and employ them in product development.
4. Consider the global environment.
Aim to create products that can be used by all people regardless of skin type, gender, age, or national borders.
It is also an important promise to our customers that we do not conduct animal testing in the manufacturing process of our products.